AAMAYA BY PRIYANKA LAUNCHES SPRING SUMMER ‘10

Aamaya by Priyanka launches their Spring Summer 2010 collection. This season sees western design and eastern accents infuse to embrace the cadences of the season. Oscillating between shaded pastels and muted tones, this season’s creations make a welcome return to the vivcious prints and statement shades with which the brand has become synonymous. Sumptuous designs and lavish materials create a sensuous sophistication whilst intoxicating patterns spread the radiant richness of the season. Delicate decollage and elegant tailoring are arranged to exude femininity whilst exquisite technical touches demonstrate a real command of all things couture. As a British national with Indian heritage and raised in Germany, multiculturalism is as much at the heart of Priyanka’s life as it is prevalent amongst her designs. Teeming eastern materials with western tailoring Aamaya by Priyanka offers a fusion of diverse cultures that culminates in unique creations and distinctive designs. After just three season’s Aamaya by Priyanka’s individual collections have already caused quite the stir amongst consumers and industry professional alike. At once aspirational and functional the refined designs have attracted the attention of prestigious publications such as Vogue Germany, InStyle Germany and Drapers magazine. With an interminable appeal that is certain to endure the test of time Aamya By Priyanka is set to take the market by storm.

Autumn/Winter 2009 Collection

Aamaya By Priyanka launches an Autumn Winter ‘09 collection with a difference. By utilizing contemporary and innovative techniques with heavy emphasis on fabric and textiles, the collection achieves a new depth that propels the range into another realm. Inspired by new designs and muted autumnal tones this season’s collection offers a profound contrast from the vibrancy that effervesced through the Spring Summer. With delicate detailing juxtaposed with luxurious furs the label enters into a new dimension that errs away from the vivacious prints and statement shades with which previous collections have been synonymous. Complete with sleek lines and elegant tailoring the collection boasts a sophisticated yet frivolous quality which offers wearability with a frisson of Hollywood glamour. Cashmere accents and exquisite embellishment create sensuous and individual pieces that exude feminine charm and grace. At once aspirational and functional the refined designs ensure an interminable appeal that is certain to endure the test of time.